Social Media Manager Job Description

General Purpose

To develop, establish and maintain marketing strategies to meet organizational objectives. Effective management of the marketing, advertising and promotional activities of the organization. To manage and implement these to be featured on the website, social media, and other online channels. 

Main Job Tasks and Responsibilities

• manage and coordinate marketing and promotional activities
• analysis of web analytics, market conditions, and competitor information
• develop and implement marketing plans and projects for new and existing products
• manage the productivity of the marketing plans and projects
• monitor, review and report on all marketing activity and results
• deliver marketing activity within agreed budget
• liaison with advertising
• manage social media sites and delegate

Reporting to:

Director of Marketing and Communications 

Reported from:

Web Team